Onto the Cruze!

This spanking new offering from GM appears to be the right car at the right time. This is the car that could put GM back in the minds and wallets of those looking for efficiency, fuel economy and some styling to go with a small car. There has been a lot of hype around the partially electric Volt but the Cruze is the car that can make or break GM with a new generation entering the market for vehicles.

Even though I’m not sold on the styling yet, at 40m.p.g. on the highway and more trunk space than it’s competitors the Cruze has a real chance to be a top seller for the new GM.

From the Detroit Free Press:

Chevrolet has built a better mousetrap. The 2011 Cruze sedan gets better fuel economy than most subcompacts and offers the passenger and luggage space of a midsize sedan.

Those achievements will mean nothing unless Chevrolet convinces customers to check out the Cruze before they buy a better-known model like the Honda Civic, Hyundai Elantra and Toyota Corolla. Years of reliability and fuel-efficiency give those models credibility with small-car buyers.

Chevy can’t match that history. The mousetrap needs cheese.

“Our job is to tell buyers why they have to look at the Cruze: fuel economy, safety, refinement and quality,” said Margaret Brooks, Chevrolet director of small-car marketing.

Read the full article here.

  

Related Posts

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>