Ford Explorer – no longer a gas guzzler?

377012 02: FILE PHOTO: A Ford Explorer sits outside a Firestone tire store August 25, 2000 in West Roxbury, MA. Firestone is in the midst of a massive tire recall, mainly those used on sport utility vehicles. Twenty-nine additional deaths have been reported December 6, 2000 in the government's investigation into the safety of Firestone tires. The National Highway Traffic Safety Administration gave the latest numbers at 148 deaths that involved tread separations due to Firestone tires, an increase from 119 deaths reported as of October 17. (Photo by Darren McCollester/Newsmakers)

Back in the 90’s the Ford Explorer was king as it kept two auto plants cranking out the best selling SUV in North America. Those days are long gone and they really seem like so long ago. The new 2011 Explorer is making it’s premiere this Monday and so far Ford has only put out sneak peaks. We do know that fuel economy will increase by approx. 30% and that in itself will get Ford plenty of attention. We’ll write more once the cover has been lifted!

From the Detroit Free Press:

When Ford lifts the curtain on its 2011 Ford Explorer — in a multi-city reveal next Monday — it also will kick off an effort to convince would-be drivers that the all-new version of its well-known SUV is a gas guzzler no more.

The public got its first look at the polished, urban Explorer America concept at the 2008 Detroit auto show, but the new Explorer, which is to arrive in dealerships late this year, isn’t expected to look much like that concept. So far, Ford has released only teaser photos of the new Explorer that show small parts of the vehicle or its new car-based silhouette. The outgoing Explorer was built on a truck platform.

Jim Farley, Ford’s group vice president of global marketing, said Tuesday that the company’s marketing team will be aggressive in convincing consumers that the new Explorer is fuel-efficient.

Read the full article here.

  

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