Fiat to have separate dealer network

The upcoming Fiat 500 will be sold with other upcoming Fiat’s in a separate dealer network. To get things started, Fiat dealerships will be located in roughly 125 U.S. metropolitan areas that Chrysler has found to have high small-car registration and grow from there. It will be interesting to see how many Chrysler/Dodge stores apply to be a Fiat dealer as well.

From the Detroit News:

Detroit — Chrysler Group LLC will set up a separate dealership network to sell cars made by Italy’s Fiat Group SpA when they are reintroduced in the U.S. later this year.

The Auburn Hills, Michigan-based automaker said existing Chrysler, Dodge, Jeep and Ram dealers will get a chance to apply to sell the Italian Fiats, but they must be able to operate separate facilities with different sales and service teams in order to win a franchise.

Fiat, which last sold cars in the U.S. in the 1980s, will return to the country in December with the debut of the Fiat 500, a highly efficient, very European-looking small car. Other Fiat models are likely for the U.S., but the company has not made announcements beyond the 500, known in Italy as the Cinquecento.

Read the full article here.


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