Nissan expanding in China

Nissan is putting their foot on the gas pedal in China with an expansion that will increase production to over 900,000 units per year by 2012. China has kept the world auto market out of the cellar and with all of the big investments coming from global players like Nissan, China’s growth in this segment of the economy is poised to more than out pace the west.

The new offering from Nissan will be a mid sized sedan named the Kizashi.


Did we say that Japanese brands have to do something to stop the erosion of market share in China? Nissan took the advice and said today that they started construction of their second factory in China’s southern Guangdong Province. According to The Nikkei [sub], the factory will open in 2012 with an annual capacity of 240,000 vehicles.

The plant is part of Dongfeng Nissan, a joint venture between Nissan and Dongfeng Motor Co. Together with their first plant, Nissan will have capacity for 600,000 units in China. By end of 2012, Nissan plans to increase their total annual capacity to 900,000 units, up 70 percent from the 2009 level.

Read the full article here.

Photo from fOTOGLIF


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