Buick’s average buyer getting younger

Buick has a long way to go before they will bring in the 30 something crowd. Buick is happy that their average buyer has dropped to 61 yrs of age and that is questionable math. They will never get the Pontiac buyers in the door! They rushed to kill Pontiac which was well positioned to capture the 20 and 30 something generation but instead invested heavily in a brand most car buyers won’t even shop in the U.S.??? Another gift to Ford, Nissan, Mazda and Dodge from the General.

From theTruthAboutCars.com:

Now, 48 is still technically in the fat part of the US population pyramid, and far be it from me to question the youthfulness of folks who reach this age… but the two major premises in the LAT’s headline simply aren’t that true. For one thing, JD Power weighs in on the Buick-buyer-age controversy, telling the LAT that the average three years ago was 64, and that it has since fallen to 61. That contrasts with IIHS’ recent average Buick-buyer age of 65, up from a claimed average of 63 a year ago. Moreover, as the graph after the jump proves, Buick’s sales “surge” is barely perceptible in any context wider than the first quarter of this year.

From the full article here.

Photo from fOTOGLIF


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