Global brands face threat of rising China car quality

We keep reading about the rising auto sales in China but what about the Chinese brands taking their show in the road? This is a good piece on how the Chinese automakers are rising fast in regards to quality and could be major players in some key markets pretty quickly.


BEIJING (Reuters) — When Ric Hull first looked at launching Great Wall Motor pickup trucks in Australia last year, he considered rebranding them, worried their obvious Chinese origins would raise questions about their quality.

Ateco Group, Hull’s auto importing and dealership company, decided against marketing the low cost models under “GWM” label, instead embracing the trucks’ made in China credentials, and sales are booming.

“We initially thought: do we resolve the brand question, do we call them GWM? But then we thought that people would know anyway, and that seems to be working very well,” Hull said.

Read the full article here.


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