Buick shows star power in China

The Beijing auto show is opening and guess who is making a statement there? It’s Buick and if anyone ever wondered why GM kept Buick this show is one of the main reasons. Buick is still on fire in China and it shows no signs of relenting.

From the Detroit News:

Beijing — In China, Buick has a cachet that might surprise many Americans.

The brand struggles with image problems at home, but Buick has been crucial to General Motors Co.’s success in China.

In this market — the world’s largest — Buick attracts the kind of young, wealthy customers that GM dreams of capturing in the United States.

“The average Buick customer is 28 years old, university educated, fast-tracked in his company, with a wife who has a career,” said GM China President Kevin Wale.

Buick is one of GM China’s strongest brands, with sales up 53 percent this year. The automaker is showcasing three Buick models at China’s premier auto show here that feature some of the latest European and American technology: the Excelle XT hatchback, and new Regal and LaCrosse sedans.

Read the full article here.

  

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