Jaguar hoping new XJ will boost sales

Do you like the new XJ ? Jaguar sure hopes so as they are gunning for a 50% increase is sales. This is a sharp and elegant vehicle but competition is tight so the 2011 Jaguar XJ better make’m smile!


From the very first moment we laid eyes on the new 2011 Jaguar XJ it was obvious was the British automaker was planning – to take on “mainstream” competitors like Lexus and Mercedes with a more forward-thinking luxury saloon. Why would Jaguar want to build a luxury sedan to rival those other two? Simple: sales.

Until the debut of the 2010 model, it was hard to tell a 10 year old XJ apart from a brand new one – which is as much of an insult as it is a credit to the timelessness of the car’s design. But now the XJ looks like something younger buyers would want, with an appeal that speaks to more than just the old-money type.

According to a report by Automotive News, Jaguar will launch the new XJ next month and is hoping the car will drive up XJ sales by as much as 50 percent. With broader appeal and a fresh new design that shouldn’t be too hard. Jaguar should also be helped out by the improving economic forecast and that fact that last year’s sales were down 21 percent compared to the year before (which is a better representation of normal Jaguar sales). In total, last year Jag moved just 51,885 and the automaker is looking for closer to 75,000 units moving forward.

Read the full article here.


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