Ford gains U.S. market share as fast as in ’77

It’s 1977 all over again and Mark Fields is considering letting his hair grow longer to prove it! All kidding aside Ford keeps the petal to the metal (staying with the 70’s theme here) and let’s the competition know their cruising for a bruising. Serious market share gains of 2.7% is no joking matter as that keeps two assembly plants running.

From the Detroit Free Press:

The last time Ford was gaining U.S. market share as fast as it is now, Mark Fields, the company’s president of the Americas, was learning to drive.

Fields, 49, said Tuesday that the company’s market share rose 2.7 percentage points from January through March, Ford’s sharpest increase in a three-month period since the fourth quarter of 1977.

Back then, the Ford Grenada was popular and the company had just launched a redesigned Ford Thunderbird. For the family, Ford offered the Ford LTD II and the wood-paneled Ford Country Squire.

Read the full article here.

Photo from fOTOGLIF


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