Toby Keith keeps key role in Ford marketing charge

When you hear Toby Keith sing the lyrics “I ain’t as good as I once was” it has absolutely nothing to do with the 2011 Ford Super Duty. Rather, the truck is “better than ever” and it makes being a spokesperson for the best selling trucks in America that much easier for Mr. Keith.

From the Detroit News:

The country star told The Detroit News that he drove his own Ford pickup to his first meeting with the automaker eight years ago.

“I’ve never driven anything but Ford trucks,” he said. “My dad worked the oil fields. When he became a regional manager, he had to buy 100 new trucks every year to keep the oil field guys running, and he always had his fleet buyer buy Fords because they were so durable.”

Keith said his grandfather also swore by Fords.

And Ford Motor Co. swears by Toby Keith, which is why it is trotting him out again for the launch of the 2011 Ford F-Series Super Duty pickup, arriving in showrooms now.

Read the full article here.

  

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