Hyundai Equus to Rival S-Class, but priced in the Mid $50,000 Range

This is not a misprint. Hyundai to bring luxury vehicle to challenge BMW, Mercedes and Lexus. That’s right, the Hyundai Equus is on it’s way to the U.S. with all of the goodies inside and out to take on the big boys. Will the Equus be a hit in the mid 50k range? We’ll know soon enough.

From AutoGuide.com:

It certainly looks like a flagship luxury sedan, created to rival established German saloons like the 7 Series and S Class, but it costs roughly half the price and… it’s a Hyundai? Yes, debuting at the New York Auto Show, Hyundai will now offer its flagship luxury sedan from Korea in the U.S. aiming to, “compete with the best luxury sedans in the world on all levels.”

Pricing for the Equus has yet to be locked-down, but Hyundai says it expects to be able to sell the car in the mid $50,000 range. And while the Equus isn’t likely to win over many buyers from Mercedes, the package is an attractive one for Lexus LS shoppers, with the LS460 riced in the mid $60,000 range.

The Equus more than just looks like a proper luxury barge, using a powerful V8 engine and riding on a proper rear-drive architecture (an elongated version of that used for the Genesis Sedan). The Equus is actually 7.2-inches longer than the Genesis at 203.1-inches. That makes it longer than the extended wheelbase Lexus LS, plus it’s wider than either the S-Class or 7 Series.

Read the full article here.

  

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