Toyota sales up 30 percent in March

Looks like Toyota will be bouncing back in March with a projected 30 percent increase in sales! Apparently the hefty incentives are blunting any further erosion in sales from the acceleration issues so you have to give Toyota sales/marketing some credit here. More people are now talking about their rebates than the gas pedal debacle and that’s exactly what Mr. Toyoda probably ordered.


NEW YORK — Perhaps seeing some light at the end of the tunnel, Toyota expects March sales to be up 30 to 35 percent over year-ago figures, outpacing industry gains, its top U.S. executive said today.

Jim Lentz, president of Toyota Motor Sales U.S.A., said the “biggest surprise has been the RAV4,” which saw sales surge to an expected 22,000 units in March, far above the crossover’s typical sales. Lentz theorized that perhaps RAV4 incentives were a bit high.

While both car and truck sales have risen, “it’s really light trucks that are driving the business,” Lentz told journalists gathered outside the NADA/IHS Global Insight Forum here.

Read the full article here.

Photo from fOTOGLIF


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