India’s Mahindra getting closer to US launch

India’s Mahindra is getting closer to their US launch and when it comes to pick ups and SUV they are real players. Look for aggressive pricing and marketing to get sales jump started in the states. A crowded market will continue to get even more cramped.


MUMBAI (Reuters) — Mahindra & Mahindra, India’s largest utility vehicle and tractor maker, hopes to announce in two to three weeks a timeframe for the launch of its pickups in the United States, a top official said on Thursday.

The U.S. market is crucial for Mahindra to achieve its objective of becoming a global player, but the launch, originally expected late last year or early 2010, has been delayed due to safety and emission certification.

Read the full article here.


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