Tracer new small car from Mercury

Mercury stays alive! It is now official that Mercury will get a rebadged Focus for the 2011 model year called the Tracer. This is a badly needed product for the Mercury brand as there is now more Sable and the fleet is thin. Lincoln Mercury dealers really needed a high volume and entry level seller to get folks in the door and the new Focus based Mercury Tracer can’t come soon enough.


Ford Motor Co. executives confirmed that Mercury will get a new car on the same platform as the Ford Focus.

Ford executives told dealers Sunday at the make meeting that the small Mercury is coming in 2011, the same year the Focus arrives. Two dealers who attended the meeting say the car will be called the Mercury Tracer.

“Here in the United States, the trend toward fuel-efficient vehicles is very important, and the trend toward small cars is coming back,” Mark Fields, Ford’s president of the Americas, said after the meeting. “Our strategy is pretty simple: have a broad-based lineup.”

Read the full article here.

Photo from fOTOGLIF


Related Posts

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>