Toyota looking to expand Prius

Sometimes figuring out how to handle something so successful as the Prius can make or break a brand.

From the Free Press:

Can Toyota clone its golden goose? Or does the automaker’s plan to expand the Prius from a single model into a whole family of cars hold pitfalls for the brand and its most-acclaimed vehicle?

The Prius is the most-successful new nameplate of the 21st Century. Its styling and technology generated immense goodwill for Toyota.

Read the full article here.


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