Chrysler hires Italian Ad Agency for latest TV ad
Oh Boy! Folks are getting uptight that Chrysler has hired an Italian Ad Agency (Armando Testa) for their latest 300 TV ad. Some are just plain ripping the socially conscious ad and some are just upset that they went overseas to hire an agency. If this is so horrible then start ripping all of the D-3 for buying parts overseas. If the parts are of good quality and the right price you don’t hear much complaining. If the ads turn out to be effective and the agency costs are reasonable the complaining will subside as well. If not…..look out!!
“If they’re so hell-bent on taking on social causes,” said Peter De Lorenzo, creator of AutoExtremist.com, “Why don’t they take the money and make a contribution to the food banks in and around this region instead?”
Last month, Chrysler’s former advertising agency, BBDO, announced it would close its Troy and Windsor offices early next year, leaving about 500 people out of work.
To read the entire article, click here.
Hopefully… this Italian Ad agency will work for sure to get promote the Chrysler… and the result hopefully better than ever..
ads are completely done for the promotional purposes… this agency will rock the chrysler..
It sure received alot of press both online and offline. Maybe it worked already!
Olivier Francois, President and Chief Executive Officer – Chrysler Brand, Chrysler Group LLC and Lancia Brand, Fiat Group Automobiles, submitted the following letter to the editor to AdvertisingAge in response to an article published Dec. 3, 2009:
Today we at Chrysler discovered that an act of social responsibility, running a film letting Americans know that the freedom of a Nobel laureate is currently being denied in Burma, was portrayed in Ad Age as a potential affront to taxpayers here. We’d like to set the record straight and have your readers draw their own conclusions.
First, this film was created by Lancia’s Italian ad agency. For efficiencies, it was then re-worked for Chrysler. This was also not Chrysler “hiring” the agency, and in fact neither the agency nor the leadership of Nobel, nor the other Nobel Prize winners in the film charged us even a penny for it. The only costs were actually spent here in the US, to two companies to coordinate and manage the trafficking of this film.
Second, this was a one-time execution with the Italian agency, as we informed the reporter before she wrote the story.
In fact, we have hired Fallon of Minneapolis to be Chrysler Brand’s official ad agency, and they are presently developing new commercials to start airing this year.
Hopefully we can enjoy the freedom of having your readers in a democratic society decide for themselves if they should be upset, or whether we instead exercised fiscal responsibility in producing this important film.
Olivier Francois
President and Chief Executive Officer – Chrysler Brand, Chrysler Group LLC and Lancia Brand, Fiat Group Automobiles