Volkswagen had a cool event last week where they introduced the new 2010 GTI in a unique way.
Volkswagen of America, Inc. today announced the launch of the all new 2010 GTI via the App Store by making available a free version of the popular Firemint Real Racing game that exclusively features the all-new 2010 GTI. This is the first time an automotive manufacturer has used the App Store to launch a new vehicle. Additionally, users of the Real Racing GTI App in the U.S. can compete for the chance to win one of six, limited-edition 2010 GTI’s that are fully customized inside and out.
The free Real Racing GTI App is available worldwide and spares no detail, allowing players to experience every thrilling aspect of the all-new 2010 GTI right in the palms of their hands on iPhone and iPod touch. From the redesigned exterior with more aggressive headlights and the famous red-striped grille, to the sporty interior with a race-inspired steering wheel, the all-new 2010 GTI races its way to life on the screen for a thrilling gaming experience.
The contest sounds very cool, and you can go here for more information on how to enter. Registered players of the Real Racing GTI App can win one of six limited-edition 2010 GTI models. The more you play, they more chances you have to win. Each week for six consecutive weeks beginning today, one player will be chosen to win the ultimate racing prize: the exclusive GTI MkVI, an individually numbered, specially tuned version of the legendary hatchback. Each model includes the GTI’s 2.0T 200 hp four-cylinder engine, a performance tuned suspension finished with black, Volkswagen motorsport 18-inch all-new wheels, and special interior touches, including carbon fiber-look trim, a numbered dash plaque, and unique stitches in the front headrests.
We have to agree that the new model looks cool.